Beschrijving

This is a book about the fundamentals of clear graphic communication within the context of Web design.

This is the ideal book for anyone who wants to design stunning websites that provide a great user experience. Perhaps you’re a developer who wants to understand how to make your applications more visually appealing, or you’re a novice who wants to start on the path to becoming a designer.

This book includes:

• What makes web design unique
• The history of web design
• Anatomy of a web page
• White space and grid use in web design
• The elements of web design: color, texture, imagery, scale, depth, animation, and variability
• Web typography, including web-safe type, images of type, and font replacement and embedding
• Web project planning
• Information architecture, including site maps, wireframes, and user flow diagrams
• The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging
• Search engine optimization
• Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing
• Web statistics and analysis

This book is the tool every first-time Web designer needs to build a professional-looking site.