Beschrijving

This seventh volume in the AIB series focuses on the European dimensions of international business, and presents the work of leading international business scholars delivered at the 26th Academy of International Business conference at the University of Stirling.

This volume focuses on the European dimensions of international business and presents the work of leading international business scholars. Increasingly dominant views held about about globalization and universal modes of management are explored and challenged through three core themes: the European dimensions of human resource management, multinational subsidiary operations and emerging issues for the future of international business in Europe. Using new research data and fresh theoretical approaches, this book turns the spotlight on the processes of internationalization and Europeanization of business as global and local imperatives continue to compete, and introduces the comparative management paradigm as an approach that avoids the pitfalls of universalism in business and management models.